PRIVACY POLICY

Privacy Policy – Owelly

Contact

If you have any questions after reading this policy, would like more information about our privacy practices, or would like to file a complaint, please contact us by email at support@owelly.com.

Collecting Personal Information

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit or make a purchase from our website. “Personal information” refers to any data that identifies an individual. Below we outline what we collect and why:

I. Device Information

  • Purpose of collection: To load the website accurately and perform analytics to optimize site performance.

  • Source: Collected automatically when you access our site via cookies, log files, web beacons, tags, or pixels.

  • Disclosure: May be shared with our processor, Shopify.

  • Personal information collected: Web browser version, IP address, time zone, cookie data, pages viewed, search terms, and how you interact with the site.

II. Order Information

  • Purpose of collection: To provide products or services, process payments, arrange shipping, issue invoices and confirmations, communicate with you, screen orders for fraud, and provide marketing in line with your preferences.

  • Source: Collected directly from you.

  • Disclosure: May be shared with Shopify.

  • Personal information collected: Name, billing and shipping address, payment info (including credit card numbers), email address, and phone number.

III. Customer Support

  • Purpose of collection: To provide customer support.

  • Source: Collected directly from you.

Minors

Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.

Sharing Personal Information

We share your personal information with service providers to help us deliver our services, as described above. For example:

  • We use Shopify to power our store. You can read more about how Shopify uses your personal information here: Shopify Privacy Policy.

We may also share your information to comply with laws and regulations, respond to subpoenas or legal requests, or protect our rights.

Behavioral Advertising

We use your personal information to provide targeted ads or marketing communications we believe may interest you. For example:

  • We use Google Analytics to understand how customers use the site. Learn more here: Google Privacy Policy. Opt-out here: Google Analytics Opt-Out.

  • We share data about your interactions with our site, purchases, and ads on other websites with our advertising partners, sometimes via cookies or similar technologies.

  • We use Shopify Audiences to advertise to potential customers based on purchase data from other Shopify stores. Your purchase history and email may be used for this.

To learn more about targeted advertising, visit NAI’s educational page.

You can opt out of targeted advertising via:

You can also opt out of some services via the Digital Advertising Alliance: optout.aboutads.info.

Using Personal Information

At Owelly, we use your personal information to provide our services, including offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date about new products, services, and offers.

Legal Basis (GDPR)

If you are a resident of the European Economic Area (EEA), we process your personal data under the following lawful bases:

  • Your consent;

  • The performance of the contract between you and Owelly;

  • Compliance with legal obligations;

  • Protection of your vital interests;

  • A task carried out in the public interest;

  • Our legitimate interests that do not override your fundamental rights.

Retention

When you place an order, we retain your personal information unless and until you ask us to delete it. For more information on your right to erasure, see “Your Rights” below.

We value your privacy. For our SMS marketing service, we collect and use your information to send messages (e.g., order updates, cart reminders, review requests).

Our site tracks cart contents via cookies. This info may be used to trigger SMS cart reminder messages.

Selling Personal Information (CCPA)

Our website may “sell” personal information as defined by the California Consumer Privacy Act of 2018 (CCPA).

Your Rights

GDPR (EEA residents)

You have the right to access, correct, update, or delete your personal information. If you would like to exercise these rights, please contact us at support@owelly.com.

Your information will be processed initially in Ireland and transferred outside of Europe for storage and further processing, including to Canada and the U.S. Learn more here: Shopify GDPR Whitepaper.

CCPA (California residents)

You have the right to know what personal information we collect, request access, correction, deletion, or transfer. To exercise your rights or assign an authorized agent, contact us at support@owelly.com.

Cookies

A cookie is a small data file downloaded to your device when you visit our site. We use various cookies (functional, performance, advertising, and social media/content) to improve your experience, remember preferences, and analyze usage.

For more details, see our [Cookie Policy].

Do Not Track

Please note we do not alter our data practices when we detect a “Do Not Track” signal from your browser, as there is no consistent industry standard.

Changes

We may update this Privacy Policy to reflect changes to our practices or for legal or regulatory reasons. Please review it periodically.

Complaints

If you have a complaint, please contact us via support@owelly.com. If you are not satisfied with our response, you may contact your local data protection authority.